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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Is Influence Moving Prospects From Likes To Buys? [Infographic]

Is Influence Moving Prospects From Likes To Buys? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is from Socialmouths, here are some interesting findings from Coupon Cabin's infographic:


Jan Gordon:


Nothing is written in stone, the research says younger people are more inclined to follow recommendations about products or services from their friends than people over 55. I personally think that is changing as social communities evolve.


Excerpt:


"we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. 


**Are Likes eventually turning into Buys?


Here's one highlight that caught my attention:


 The reason social media users are following brands divided by gender –


**The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals. I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.


18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media.


**People are influenced by their friends much more than by any advertising.


**The “Age Factor” –


**Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old


**There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old.


**Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/MYSIZO]


Infographic courtesy of: Coupon Cabin

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Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers

Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers | Curation, Social Business and Beyond | Scoop.it


This is an excellent piece from Marketingprofs with information and strategy you need to know to build your business.



Intro:


Online marketers have a dirty little secret. They've got no idea what to do once they've hit their initial quantitative social media goals. Sure, they've got (a million) Facebook "likes," they've engaged their legions of Twitter followers, and they've created more custom content than Wikipedia. But now what?


No matter your marketing objectives—increasing sales, gathering leads, gaining word-of-mouth exposure, boosting brand awareness, or otherwise—social media provides a breeding ground for authentic, real-world advocates.


But although brands and customers are engaging on a more intimate and frequent level than ever, relative bottom-line results are still up for debate. Converting "good feelings" into real-world recommendations and sales—whether online or offline–requires being able to influence action. That ultimately leads to the question, Once you have an engaged and loyal audience, how do you mobilize it into an active army of influencers?


The following five steps will not only give marketers what they need to convert their loyal audiences into active brand advocates but also help them answer the nagging question, Now what?


Read more: http://www.marketingprofs.com/articles/2011/5907/life-after-like-how-to-mobilize-your-loyal-audience-into-an-army-of-active-influencers#ixzz1XrGkhNEO

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