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Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.
I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!
“blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.
Here's just a sample of what you'll find in the piece:
Start With A SWOT
Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.
Create a spreadsheet - See in more depth in the article
Creating a “blue ocean strategy”
Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1a6m4eS]
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Same camera, even same lens but never the same eye!
Esci dalla mischia... NON ENTRARCI!
Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.
This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.
It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.
**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”
Here are some of the takeaways:
**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.
**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”
**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread
**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.
****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”
**Brands need to be careful in not only what, but how much they curate.
**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information
**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.
**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xn8Ahn]