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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Curation, Social Business and Beyond | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.
janlgordon's insight:

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.


As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.


There are great tips in here


Here are a few that caught my attention:


E is for empathy.


Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.


"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.


 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.


"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/Jc464j]

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Deb Nystrom, REVELN's curator insight, December 10, 2013 8:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 10, 2013 10:00 PM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 6:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?


**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards


Assumptions:


**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com


There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/7humubp]

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What is Content Curation?

What is Content Curation? | Curation, Social Business and Beyond | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.


Some points that caught my attention:


**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.


**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.


**Others have argued that there is a new type of curation that is in effect the New Search.


**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.


He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.


The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".


What do you think?


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/w81bwP]

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Robin Good's comment, January 20, 2012 9:49 AM
Thank you Jan, excellent work, as always.
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Great Tips From A Pro - How You Can Use A Blog To Spread Your Ideas

Great Tips From A Pro - How You Can Use A Blog To Spread Your Ideas | Curation, Social Business and Beyond | Scoop.it

This piece is from Conversation Agent and I selected it because I thought it was worthy of your attention.


Starting a blog shows commitment to a topic, industry, group, project, brand, etc. It establishes you as someone who can stick with a regular appointment, and has something to say, teach, and learn. There are many more benefits.


Here's what caught my attention:


**participate in worthy initiatives -- in the last couple of years, we helped promote awareness of worthy causes through Bloggers Unite and Blog Action Day each year. 


**build a tribe -- is there a like-minded group with a problem you can solve? There's your opportunity to fill a content/community vacuum and get help in amplifying discussions


curate the content of others -- say you're passionate about a topic and there is already quite a bit of great information online. You could become a relevant filter and curator of that information, the de facto destination on that topic


Curated by JanLGordon  Covering "Content Curation, Social Media & Beyond"


Read full article: http://bit.ly/sErVd6


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Seven Things Human Editors Do that Algorithms Don't (Yet)

Seven Things Human Editors Do that Algorithms Don't (Yet) | Curation, Social Business and Beyond | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

By - Eli Pariser - The Conversation - Harvard Business Review
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.


 

Here are some highlights:


Websites and Blogs are different:

 

Engagement and SEO creates the difference between websites and blogs.


Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).


Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.


Tuning Blogs To Feel Like Websites


Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement
.


The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.


Selected by Jan Gordon for Curatti, covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/websites-vs-blogs/]


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Campus Extens - UIB Virtual -'s curator insight, January 10, 2:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 6:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 11:16 AM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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7 Roadblocks To Content Curation - What You Need to Know

7 Roadblocks To Content Curation - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This post was written by Romain Goday from Darwineco. The insights and suggestions in this article are excellent because they articulate the problem so clearly.


When you can see something in this light, it makes it easier to create a plan of action that is effective. This takes time but it can be done. More about this in the weeks to come, stay tuned.


Excerpt:


We all want to be sure we are not missing important information. This post explores 7 roadblocks that are an impediment to curation.


**What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk or act upon an opportunity.


Here are a few things that caught my attention:


**Finding timely and relevant information on an ongoing basis about a specific subject is very challenging


Circles of Trust


**Today's information consumption is largely dependent on whom users "follow" online: social media connections, news sites (groups of publishers), bloggers and other information providers.


****It is easy to forget that critical information might come from outside those circles of trust.


**Most information is available on the Web, but focusing on the right information requires users to combine various tools in very creative ways


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/yMrqbx]

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17 Eye-Opening Examples of Content Visualization (Infographics)

17 Eye-Opening Examples of Content Visualization (Infographics) | Curation, Social Business and Beyond | Scoop.it

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.


Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.


Intro:


Visualized content is popping up all over the web lately, and it's no surprise.


Here's what caught my attention:


"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.


****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience


****the benefits of visual content are huge -- 

**it tends to be much more shareable and interesting


****visual content often gets spread more virally


****allowing you to extend the reach and effectiveness of your content.


What really caught my eye in the infographics:


I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/tSVVHz]

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 20, 2011 9:21 AM
It is an really good article and your take is right on the money! Thanks for sharing on both levels.
janlgordon's comment, December 20, 2011 9:36 AM
Shirley Williams
Thanks for your kind words, glad you liked it! It's always good to find a piece that has such rich content with visuals to match.
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Seattle Times Reorganizes the Newsroom - Shifts Priorities A Growing Trend

Seattle Times Reorganizes the Newsroom - Shifts Priorities A Growing Trend | Curation, Social Business and Beyond | Scoop.it


"Dedicated to helping good journalism and good journalists thrive in the Digital Now. A partnership between USC Annenberg and UC Berkeley Graduate School of Journalism funded by the Knight Foundation."


Intro:


The Seattle Times recently reorganized its newsroom and the new structure recognizes three key roles for the organization: Creation, Curation, Community

The Seattle Times newsroom previously had a managing editor for print and an managing editor for digital.


The new structure separates functions quite differently, Boardman says, with three key roles:


1. Creation. The news gathering staff, including reporters, editors, videographers.


2. Curation. The production staff, which oversees design and presentation.


3. Community. Staff engages with commenters and coordinates The Times’ growing network of more than 40 local bloggers.


“We portray these three things as being interlocking circles and in the center of it all is engagement. We want to engage the community all through the process,” Boardman says.


http://bit.ly/ocyF3z




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