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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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jose antonio gabelas's curator insight, November 12, 5:20 AM

agregar su visión ...

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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

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22 Ways to Create Compelling Content When You're Stuck [Infographic] |

22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Curation, Social Business and Beyond | Scoop.it

This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.   

It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .


Here are some highlights from the original article:


"If you're coming up flat and you can't think of what to do try some of these ideas":


**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.


**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.


**This is what we do with our Best of the Web feature, and there are lots of other examples.


**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.


**You can do this with offline friends, or with like-minded online entrepreneurs.


**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.


Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"


See infographic here: [http://www.copyblogger.com/create-content-infographic/]


See article here: [http://www.copyblogger.com/create-content-ideas/]

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What is Content Curation?

What is Content Curation? | Curation, Social Business and Beyond | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.


Some points that caught my attention:


**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.


**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.


**Others have argued that there is a new type of curation that is in effect the New Search.


**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.


He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.


The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".


What do you think?


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/w81bwP]

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Robin Good's comment, January 20, 2012 12:49 PM
Thank you Jan, excellent work, as always.
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Content Curation: One More Role for an Enterprise Community Manager

Content Curation: One More Role for an Enterprise Community Manager | Curation, Social Business and Beyond | Scoop.it

I selected this piece from ID and other Reflections on blogspot because the future is on our doorstep and this article has some very good information.


Intro:


Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.


****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.


Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:


**Be able to connect the dots to make sense of the underlying pattern.


What role can an enterprise community manager play?


**Surface useful and interesting content


**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.


**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.


**This skill cannot be automated and requires constant engagement with the community to develop.


**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged

participation and a sense of commitment to the community.


**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.


The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:


**Catch the viewers attention


**Tells a narrative that makes sense to the viewer  


**Gives a sense of the bigger scheme of things


**Makes it easy for viewers to "jump" to the sections that interest them


**Have enough metadata for viewers to understand the context


Here are a few takeaways that definitely caught my attention:


A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.


**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources


**By revealing the patterns, a curator can help an organisation make breakthrough finds.


****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here [http://bit.ly/vjbPGw]

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | Curation, Social Business and Beyond | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 


There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 


He says:


"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."


Curation is more than a tactic, it is coming to forefront because


**people are overwhelmed with too much information.


If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.


Here are a few things that caught my attention:


Y0ur 2012 Checklist -


He says, yes, you can and should use content curation techniques, but this should be secondary.


I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.


He says:


"Focus on the true pain points of your customers and start planning content series around answering those pain points".


**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.


He says:


"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".


I say:


I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........


I think both are necessary in different proportions for different types of businesses.


What do you think?


Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/w104L6]

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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This post was written by Sue McKittrick for Marketing to Business Executives Blog.


My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 


Pawan points to three factors to consider in selection of the right topic:


*competitors' content strategies

*the volume of content on a subject

*audience interest


Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?


Here's what particularly caught my attention:


**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?


****Look at your answers to those questions through the prism of your business, products or services.


****What is the storyline that connects your products or services to information needed to do their jobs

 

**or**


** the actions they will need to take to respond to important changes occurring in their business?


I love this one!


****Consider the issues associated with the topics under consideration.


**Will exploration of the issues provoke rich discussion


**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sS17vz]

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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation, Social Business and Beyond | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.



 

****One thing is for sure, 2012 is the year for content curation!


Intro:


Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.


Here are just a few things that caught my attention:


Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"


**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.


**Original content will always have value, but curation is coming to have nearly equal value.


**The key is to stake out unique topic areas and to become the most trusted source in those areas.


**You don’t need a lot of money to do this. You just need to know the subject matter very well.


Erik Qualman @equalman

Author of Socialnomics:


**Today, everyone is a potential media outlet.


**A curator understands their audience and is able to package created content in a digestible manner for them.


**Creators need to view curators as distribution points for their content rather than as pirates.


**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?


**In the end, almost every person is a little of both (creator & curator).


After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.


**These clichés symbolize the irony of the topic being discussed.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/v03JVh]

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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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17 Eye-Opening Examples of Content Visualization (Infographics)

17 Eye-Opening Examples of Content Visualization (Infographics) | Curation, Social Business and Beyond | Scoop.it

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.


Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.


Intro:


Visualized content is popping up all over the web lately, and it's no surprise.


Here's what caught my attention:


"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.


****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience


****the benefits of visual content are huge -- 

**it tends to be much more shareable and interesting


****visual content often gets spread more virally


****allowing you to extend the reach and effectiveness of your content.


What really caught my eye in the infographics:


I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/tSVVHz]

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 20, 2011 12:21 PM
It is an really good article and your take is right on the money! Thanks for sharing on both levels.
janlgordon's comment, December 20, 2011 12:36 PM
Shirley Williams
Thanks for your kind words, glad you liked it! It's always good to find a piece that has such rich content with visuals to match.
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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Curation, Social Business and Beyond | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:


Never forget the social part of social media


**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]

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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Social Media Trends for 2012 - Content Curation Leads the Way

Social Media Trends for 2012 - Content Curation Leads the Way | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sue Reynolds for Carmine Media


Sue says:


"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."


Here are a few things that caught my attention:


Content Curation


As social spaces become more crowded and filled with noise -


**content curators will become a more important part of the stream.


****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding  context to the content before passing it on will become a valuable resource for peer reviewed articles.


**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.


integration of marketing and IT


Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.


**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.


**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.


Many social media professionals are housed in marketing departments, siloed away from IT functions.


Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/rHzNO6]

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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.


 

Here are some highlights:


Websites and Blogs are different:

 

Engagement and SEO creates the difference between websites and blogs.


Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).


Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.


Tuning Blogs To Feel Like Websites


Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement
.


The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.


Selected by Jan Gordon for Curatti, covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/websites-vs-blogs/]


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Campus Extens - UIB Virtual -'s curator insight, January 10, 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?


**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards


Assumptions:


**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com


There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/7humubp]

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Mix Curation With Socially Addictive Content - Here's How

Mix Curation With Socially Addictive Content - Here's How | Curation, Social Business and Beyond | Scoop.it

My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.


****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying. 


In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.


Excerpt:


She says, and I agree, "This is definitely not a chicken and egg question" you have to have "socially addictive content and content curation. I agree with her, this is a powerful combination when you blend the two together!


Here's what you'll see in this piece:


**checklist on how to create valuable content from Content Marketing Institute


** 26 Tips of Writing Great Blog Content 


**How to Newsjack, which is interesting all by itself


**current events: using this as part of you content strategy.


Curated by Jan Gordon, covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/ACNJik]

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Beth Kanter's comment, January 24, 2012 3:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
Beth Kanter's comment, January 24, 2012 6:02 PM
Thanks for rescooping
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Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do

Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11,  my last post for 2011.


Great article, 2012 will be a signicant year for content curation!


Here’s what caught my attention:


****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.


**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.


In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:


**Forty-eight percent of marketers are already employing content curation in some form or another


**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience


**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.

,

**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.


**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.


****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”


**When creating content for your brand, you are helping to educate your prospects only through vendor content.


**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.


**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.


**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rOEnZG]

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Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.


There's alot to digest but it's well worth your time as we approach 2012.


Intro:


Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.


Here's what you'll see in this extensive report:


**It was no surprise to us that content marketing remains a top priority for marketers in 2012.


**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.


**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.


**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).


Selected by Jan Gordon covering "Content Curation Social Media and Beyond"


Read full report here: [http://bit.ly/rrQnGr]

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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | Curation, Social Business and Beyond | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.


Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem


Of course, we’re never going to agree on what “quality content” means. It’s one of those “you know it when you see it” things, and everyone’s definition will be different. Still, my personal view is that quality content presents two or more of the following components: (1) new information, (2) interpretation of information, and/or (3) a well considered personal opinion about what the information means. ↩Wait, who am I to decide what people should and shouldn’t read? You’re absolutely right, I can’t do that so I should get off my high horse and let people read whatever they want to read. This is an opinion piece. ↩

 


Here's what caught my attention:


Of course, we’re never going to agree on what “quality content” means. It’s one of those “you know it when you see it” things, and everyone’s definition will be different. Still,


**My personal view is that quality content presents two or more of the following components:


(1) new information


(2) interpretation of information, and/or


(3) a well considered personal opinion about what the information means. ↩Wait, who am I to decide what people should and shouldn’t read? You’re absolutely right, I can’t do that so I should get off my high horse and let people read whatever they want to read. This is an opinion piece. ↩




My input:


****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -


**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/tF0opI]



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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

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Are Content Curators the power behind social media influence?

I posted this piece by Neicole Crepeau some months ago but if you're like me, you can capture something you didn't see before the second time around.


This was worth a second read and I did come away with some takeaways that seem more like a possibility rather than just words because curation is going to heat up in 2012 and this is exciting news for all of us who are curators.


There are also some questions and answers that will reveal themselves in the coming year.


**Pay attention to the comments, Lots of good discussion in the original post. (I like that):-)


Here's what caught my attention:


Why are these folks important? Because they are influencers.


If the Curator is the new Google,


**we can expect businesses to optimize for the Curator just as they optimized for Search on the web.


****In this new world, Curators become a commodity and they have value that will be sought after.


**Marketers will seek curators in specific topic areas and with specific traits.


Marketers will want to know:


**The topics this person curates and the networks and communities he/she curates to.


**Curators who are plugged into niche communities and forums may be even more valuable.The number of connections on those networks. The volume or following always counts.


**The types of connections the curator has

.

**Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?


As this kind of information becomes more readily available through tools, the question is what happens when marketers seek and court Curators?


**Do Curators find a way to monetize their services, as Google did?


**Would that lessen their impact?


**How do Curators change what they do as they become a valuable and sought-after resource?


**What kind of markets, businesses, and products revolve around the new commodity of Curators?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article and the comments here: [http://bit.ly/mzCp9u]


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