Google releases a short video that details some of the famously secret technology that ranks certain sites above others.
Here's what caught my attention:
Now that Google now relies on so many different ways for ranking sites, the algorithm may be actually losing relevance."I think there are so many factors for ranking sites, they are not as concerned with people trying to scam the algorithm anymore."
"With all of these other things like Google authorship and so on, there's a bigger issue here that they are going to try and reward quality content. I don't think this is very surprising, then."
Stewart says the push from Google towards authorship, and around associating content with particular authors instead of random sites, is one factor. Another is that Google is also now ensuring search rankings may be different for each users based on if their friends in social circles have shared that content.
"Google is now becoming a monolith. Things like Google+ and authorship are creating this system, whereby if you are determined to be scamming the algorithm you could just lose your entire Google profile. They've got a much bigger stick now."