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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.


 

Here are some highlights:


Websites and Blogs are different:

 

Engagement and SEO creates the difference between websites and blogs.


Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).


Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.


Tuning Blogs To Feel Like Websites


Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement
.


The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.


Selected by Jan Gordon for Curatti, covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/websites-vs-blogs/]


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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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9 Reasons to Use Infographics as Part of Your Content Marketing

9 Reasons to Use Infographics as Part of Your Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece is written by Jeff Bullas and I thought about putting it in my topic, content marketing but it occurred to me that infographics are one way to curate content so it's appropiate to post this here. I talk a lot about information overload   and this is one way to take data, and information put into a visually attractive format which makes it easier for your audience to comprehend complex ideas in a short amount of time.


Jeff says and we all know this to be true:


"We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose".


In this article, Jeff gives us research that has proven infographics to be effective and well received by consumers, along with other reasons why they are something to consider for your content marketing campaign.


 Here are a few things that caught my attention:


**Recent research from Barbara M. Miller and associates discovered this about “Infographics”


**To summarize, text and images on their own are imperfect ways of communication information and data "combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”


**Compelling and attractive


**Easily scanned and viewed

"

**Shows an Expert understanding of a Subject


**Viral Capability


**Increase Traffic


**Benefits search engine optimization


**Brand Awareness


**Portable (embeddable)


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit Curatti launching soon 


Read full article here: [http://bit.ly/wTm4NP]

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Is Curation the New Search - Yes! Here's Why

Is Curation the New Search - Yes! Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Matthew Ingram on Gigaom


"With new changes that offer personalized search results -- most of which are being taken from its own Google+ social network -- Google has just made social connections and links the new search-engine optimization strategy"

 

Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.

 

If you're not familiar with the change, the article describes it well and there's another piece you can check that will probably freak out some.

 

To elaborate on Mathew's point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over.


**User engagement is required and it means getting readers to like, comment, +1 and... curate your content.

 

**Clay Shirky once defined curation's role this way: "Curation comes up when search stops working".

 

Well, now if you want your content to be searched, you better start by curating it.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Curated by gdecugis


Read full article here: [http://bit.ly/y872mJ]


Via Guillaume Decugis
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Guillaume Decugis's comment, January 12, 2012 3:44 PM
No worries: I know it can be. We're working on making the rescoops more obvious as even though we changed the system, it's still not clear enough to me. More to come on this. Thanks Jan!
Neil Ferree's curator insight, April 18, 2013 12:25 PM

Social Shares is the Future of SEOYou are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly

Guillaume Decugis's curator insight, October 29, 2013 8:40 PM

The correlation between social signals and SEO rankings have been stronger and stronger through the recent Google algorithm changes. Here's what it means for the media which is actually an interesting read for any content creator.

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The Zero Moment of Truth: How Search and Social Are Changing The Way To Market

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

These the critical priorities to attack: 

 

1. Make SEO part of your company’s DNA: It’s not enough to optimize part of your website or your products or your social media presence. You really need to have optimization as a standard stage of your everyday work. This means that it should be the responsibility of more than one person and everyone in your company should understand what it is they need to do.

 

2. Employ social media as a stimulus platform: Use social media to inexpensively help your company and brand become known. This means establishing a presence on social media platforms.

 

3. Make social media marketing part of your company’s work: Again, social media marketing cannot be the responsibility of just one person. They are never enough. It has to be the work of everybody which means that everyone needs to understand what it is they must do and why. This requires that you make social media marketing training part of your internal processes.

 

4. Create a conversation: Stop thinking about social media marketing as a new format of the traditional broadcast platform and see it for what it is, a stage whereupon you get the chance to foster lasting, relationships with your customers.

 

Read more: http://helpmyseo.com/seo-tips/571-how-search-is-changing-the-online-purchasing-process.html 

 

Find out more: http://www.zeromomentoftruth.com 

 

(curated by Robin Good)


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janlgordon's comment, December 5, 2011 12:33 AM
Robin,
This is a great piece, thanks for sharing it!
Robin Good's comment, December 5, 2011 1:53 AM
Thank you Marty.
James A Smith MCIM's curator insight, March 19, 2013 4:56 AM

SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO

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The Truth About B2B Content Curation & How it Can Skyrocket Your Business

The Truth About B2B Content Curation & How it Can Skyrocket Your Business | Curation, Social Business and Beyond | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.


Intro:


B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:


**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.



****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!


Here is one myth and the real truth that caught my attention:


B2B Content Curation Myth 2: Content Curation Is Unethical


****There is a huge difference between curating content and "pirating" content!


****Here are some ethical guidelines to help you out:


**Give tribute to the original content owners by mentioning their names linking to their content sources


**Do NOT republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners


****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 


****Intelligently building on curated content makes your final output authentically yours. I love that thought!


Key Takeaways:


****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.


****If done right, content curation can create massive branding and SEO rewards for your business.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]

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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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6 Reasons Great Content Fails & how to fix them

6 Reasons Great Content Fails & how to fix them | Curation, Social Business and Beyond | Scoop.it

This very helpful article by Pamela Vaughan for Hubspot highlights 6 reasons why great content may fail, and provides the antidote to each.


Be sure to click through at least some of the hyperlinks in the article as Pamela is a prolific and excellent curation blogger and this article is a case of her practicing exactly what she advises.


The first 3 points are:


***To overcome the problem that a topic isn't appropriately targeted, understand your audience and marketing personas (The article just hyperlinked is a must-read in its own right).


***Under the heading "The Title or Headline is Crappy', there are links to two other articles, including what is basically Headline Writing 101


***The advice given for avoiding lack of attention to detail is to ALWAYS have someone else proofread and edit your work


***She suggests that poor spelling and grammar can ruin an otherwise excellent piece, and I have to say that there have been times when a subject caught my attention but I felt I could not share it for this very reason.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tirQue]


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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.


"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!


The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.


The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."


Intro:


If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?


What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?


Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.


****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.


But regardless of what kind of consumer you’re trying to reach or what you’re selling,


****your SEO better be top notch — search is the most important influence on the web.


The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.


 You'll find some amazing statistics this is definitely worth your time.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


http://mashable.com/2011/10/25/social-consumer-sharing-infographic/



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How ‘content curators’ are connecting consumers

This is exciting to read it has great information and definitely lives up to the promise of its title! This piece is from ZimGuardian


Here's an intro:


"The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands.


****Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called “communities of interest


Here are a few gems that caught my attention:


Lots of great information - pay attention to the difference between social graphs vs interest graphs because once you understand this, you can use this to tweak your branding strategy and succeed beyond your wildest imagination.


"The opportunities for brand owners to capitalise on all of this are significant. But to do so effectively, they must understand more closely the nuances of socialisation", believes Francesco D’Orazio, Research Dir. of Face Agency.


**“In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that’s real and authentic,” says Ed Levine, founder of Serious Eats.



Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Curation, Social Business and Beyond | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
janlgordon's insight:

Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.


Here are a few highlights that caught my attention:


"Better content isn’t enough when your competitors have good old content"


Here’s how the 29 first page results break down:


  • Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)
  • 8 are between 1 month and 1 year old.
  • 15 of the first page search results are for pages that are more than a year old

More than half of the search results were for content that is more than a month old, and less than 25% was for current content!


Increased Site Traffic


Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.


Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!


Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.


Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read full article here: [http://bit.ly/154BVZ1]

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Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....

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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Curation, Social Business and Beyond | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.


These steps apply to your overall content marketing strategy whether you're creating or curating content.


The challenge:


**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels


Here are the four steps:


As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.


**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.


**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.


**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.


**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.


**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.


Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Curation, Social Business and Beyond | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.


Intro:


B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:


**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.



****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!


Here is one myth and the real truth that caught my attention:


B2B Content Curation Myth 2: Content Curation Is Unethical


****There is a huge difference between curating content and "pirating" content!


****Here are some ethical guidelines to help you out:


**Give tribute to the original content owners by mentioning their names linking to their content sources


**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners


****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 


****Intelligently building on curated content makes your final output authentically yours. I love that thought!


Key Takeaways:


****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.


****If done right, content curation can create massive branding and SEO rewards for your business.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]

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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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17 Eye-Opening Examples of Content Visualization (Infographics)

17 Eye-Opening Examples of Content Visualization (Infographics) | Curation, Social Business and Beyond | Scoop.it

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.


Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.


Intro:


Visualized content is popping up all over the web lately, and it's no surprise.


Here's what caught my attention:


"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.


****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience


****the benefits of visual content are huge -- 

**it tends to be much more shareable and interesting


****visual content often gets spread more virally


****allowing you to extend the reach and effectiveness of your content.


What really caught my eye in the infographics:


I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/tSVVHz]

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 20, 2011 12:21 PM
It is an really good article and your take is right on the money! Thanks for sharing on both levels.
janlgordon's comment, December 20, 2011 12:36 PM
Shirley Williams
Thanks for your kind words, glad you liked it! It's always good to find a piece that has such rich content with visuals to match.
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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Curation, Social Business and Beyond | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.


We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.


Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.


I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:


One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:


****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.


This was originally envisioned as a form of spammer identification, but


****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 


The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:


"a real-time events guide extracted from information coming via large numbers of tweets." 


This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)


**sees the uses expanding in the future to predict election results and compiling product reviews.


My takeaways are:


**that we all need to be very aware that what we tweet today can and may be used against us in the future


**search is still very much in its infancy when it comes to engine sophistication, stay tuned.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/s00504]

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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.


"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!


The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.


The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."


Intro:


If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?


What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?


Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.


****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.


But regardless of what kind of consumer you’re trying to reach or what you’re selling,


****your SEO better be top notch — search is the most important influence on the web.


The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how they should be targeting consumers.


 You'll find some amazing statistics this is definitely worth your time.

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How Algorithms and Editors Can Work Together to Burst the "Filter Bubble"

How Algorithms and Editors Can Work Together to Burst the "Filter Bubble" | Curation, Social Business and Beyond | Scoop.it

This article is an ongoing discussion about a subject that effects all of us personally and professionally. None of us wants to be pidgeon-holed into what an algorithm thinks we are or unknowingly influenced by a peer group on a social network that has only one point of view.


In March, Eli Pariser gave a popular TED talk about “filter bubbles” —


**when search and social network algorithms only serve us content based upon our past searches and "likes”, we’re not seeing content we need. 


He cites many examples when  personalization algorithms don't work and human editors do, here is just one that caught my attention:


** Social Importance: Algorithms are good at surfacing what’s popular but not necessarily what’s important. The war in Afghanistan may not be “likeable” or “clickable,”

 

**but a human editor can ensure that stories about it get seen.


At Friday's Mashable Media Summit Pariser offers some very good solutions on how editors and algorithms can work together.


Here's what he said:


In his talk, Pariser noted that nearly every major online media company and platform is moving toward some level of personalization. And why not? It drives clicks and engagement, which drives revenue.


**But how can we create balance? From his book The Filter Bubble, Pariser asked the big platforms (Facebook, Google and Netflix, among others) about:


**the difference between implicit and behavioral intent.


He offers some solutions - here's one that caught my attention:


By hooking people with content users like and pairing it with content users need, editors can drive traffic and value simultaneously.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read full article: [http://on.mash.to/s4RAIa]

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Giuseppe Mauriello's comment, November 5, 2011 3:33 PM
thanks for this!
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Content Curation: Corporate Versus Small Business Curation

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.


There is some very good information for small businesses.


Here are a few things Russell talks about:


He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).


Here are a few things he talks about:


**how to have the right site architecture for good SEO


**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.


**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.


**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.


**Don't be too broad, match your topic with your brand message.


http://www.youtube.com/watch?v=UV--va4x2n0

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Content Marketing Simplified - What You Need To Do

Content Marketing Simplified - What You Need To Do | Curation, Social Business and Beyond | Scoop.it


This post was written by Jayme Thomason for Content Marketing Institute


I think we're all probably suffering from content marketing overwhelm?


I thought this article had some good  ideas to cut the complexity.


Here are a few things that caught my attention:


Traffic sources This tells us from which social media spaces, email campaigns, or websites most of our traffic is coming from.


****Increase your engagement in the ones that are sending the most traffic.


Keywords What words are people using when they find your content in search engines?


****Make sure you are using them in your content on a frequent basis.


Most popular content  This will tell you which pages on your website or posts on your blog are getting the most traffic.


****Whatever they are, create more content on those subjects or figure out how to repurpose that content for other uses.


Excerpt:


"If Leonardo Da Vinci was a content marketer today, I think he might say something like,


“Content marketing is only as valuable as the people who consume it deem it to be.” Behind the scenes, our processes can be as complex or as simple as we choose to make them."


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read more:


http://www.contentmarketinginstitute.com/2011/10/cutting-complexity-of-content-marketing/





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12 Most Effective Strategies for Corporate Blog Curation

12 Most Effective Strategies for Corporate Blog Curation | Curation, Social Business and Beyond | Scoop.it

This is a great piece by guest blogger, Sam Fiorella @samfiorella who is s a globetrotting interactive marketing strategist, a highly respected blogger and much more.


The rest of this article can be read at:  http://bit.ly/oBblml


This piece is really for anyone who is curating content, whether you're a personal brand or in a corporation.


I can personally tell you that this blog is one of the best out there for consistently providing quality content.


Here is an excerpt:


A strategy some corporations find successful is to curate 3rd party industry content instead of that which their internal teams created.


**This tactic becomes increasingly important for businesses wishing to evolve into a Social Enterprise, which is (in part) defined by their transparency & openness with their audience and community at large.


Here are a few gems that caught my attention: To paraphrase,


****Consider archival relevancy -


**This is very important because content curation is the new search. Your content should be timely for today but think about tomorrow and the future when people are researching on the topics that you curate.


For business, this is crucial that your brand or company shows up as an SME (subject matter expert) in this area.


 ****A content filter is the relevancy of the content when reviewed in the future. If someone searches your archived blog posts, will that content be historically relevant?


In addition, this is also important,


****Focus on recency


If you look at the best curated corporate e-newsletters, you’ll discover that the articles shared are rarely older than 14 days.


****In the best cases they are less than 3 – 5 days old.


****Recency or “freshness” of content is critical to make the audience feel like they are “in the know” if they continue to subscribe to your blog/RSS feed.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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