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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -
The Most Coveted Skills for 2014:
Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!
Most coveted digital marketing skills/specialties are: analytics and mobile marketing
As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace
How can you capitalize on these market gaps?
Here's one example:
Get a competitive advantage by hiring better people and training them to improve their skills
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/19AqUzQ]
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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014
This piece is from Martin Geysler's collection - Social Media What We Think About it.
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.
One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.
Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.
**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.
**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.
Before getting started there is one important caveat I need to mention.
**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.
**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.
Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/
This piece was written by Aaron Dunn for Content Marketing Institute.
These steps apply to your overall content marketing strategy whether you're creating or curating content.
**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels.
Here are the four steps:
As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.
**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.
**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.
**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.
**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.
**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.
Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"
"Content Curation, Social Business and Beyond"
Read more: http://bit.ly/J69H56